Wren
Launching the agent that improves other agents: film, motion, web and product surfaces in five weeks.
- Role
- Creative lead. Sourced and directed the film shoot, wrote the storyboard, made the motion graphics, end bumper and in-product loops, and built the product page asset set.
- With
- Ideal Insight (film crew) · PolyAI product, web and content teams
- Scope
- Launch film, Motion, Web, Product
- Year
- 2026
- Outcome
- Shipped publicly on 9 September 2026 as PolyAI's flagship autumn launch.
- Live
- poly.ai/wren
- Agents
- Claude Code worked directly in the website's Storybook repo to generate the product-page assets from Figma frames, so design and build were one step.
- Page metadata and content entries were written through Sanity's MCP rather than by hand.
Wren went live on 9 September 2026 across the PolyAI site, blog and social, with a launch film, a product page, in-product motion and a demo series. Leadership credited the film publicly on the day. Numbers go in here once the campaign reporting closes.
The brief
Wren is the agent behind PolyAI's agents. It watches live conversations, works out what's going wrong and proposes fixes. That's hard to explain in a sentence and harder to explain in a way that makes an enterprise buyer lean in. The brief was a launch that made the product feel like the obvious next step, not a clever trick.
What I owned
Everything visual, from sourcing the film crew to the last pixel on the product page. I scoped and briefed Ideal Insight, storyboarded the shoot around the London office, handed static UI frames to the crew, then took the footage into motion graphics, an end bumper and the loops that live inside the product. In parallel I designed the six use-case visuals, the workflow diagram and the hero prompt box for the product page.
The call
The obvious route was a fully animated explainer. I pushed for live film of real people in the real office with the product's motion language over the top, because what Wren is selling is trust: an agent that watches your agents. That lands better on a face than on a diagram. The animation carries the how. The film carries the why.
Where the agents came in
The product page needed assets that matched components already in the site's Storybook. Rather than export from Figma and rebuild them, I pointed Claude Code at the Storybook repo and had it generate the assets in place from the Figma frames, so what shipped was the component itself. Metadata went in through Sanity's MCP. I directed, reviewed and corrected. The agents did the transcription work that used to eat the last week of every launch.