Demand generation
Paid social, webinar and email creative for the launches, built as sets so one idea holds at every size.
- Role
- Designed the creative systems for the RSN-1 paid campaign and the Wren webinar, and art directed the wider set.
- With
- PolyAI demand generation and content teams
- Scope
- Paid social, Campaign, Systems
- Year
- 2026
Most of what a brand does in public is ads, and they're the first thing to drift when a team is moving fast. So the work here is systems rather than one-offs: a master frame with one headline, one proof point and a piece of the product, then the sizes that fall out of it. Highlight one thing, make it legible, make it adaptable to motion.
Dialog RSN-1
Two audiences, two sets. Buyers get the outcome and a photograph: faster calls, fewer escalations. Developers get the benchmark and the waveform. Same palette, same type, so they read as one launch.
The second wave leads with a single number and an annotated transcript, so the ad shows what the model does on a call rather than telling you.
Wren webinar
A featured frame with the four speakers, a card for each of them to post themselves, and email banners that carry the two lines from the launch: the agent behind your agents, and your agent, better every day.
